Toolkits
Toolkits
Embedded Files
Fillable tools for better product decisions
What this is
Practical tools built from real product work
These templates are the same ones we use with clients. Each one is a fillable PDF with a matching Google Sheet/Excel, so you can work on screen, in a spreadsheet, or on your phone. Every tool includes a worked example and clear instructions, so you are never starting from a blank page.
Why it matters
Better decisions, easier to defend
Most product decisions are made fast, with opinions in the room and little written down. That works until someone asks why. A simple structure does three things. It gets the real criteria on the table, it shows where your team disagrees, and it leaves a record you can stand behind later. These tools give you that structure in about an hour, not a week.
How to use it
Three steps to decision you can defend
Find your starting point
Where are you today?
Starter
New to product or new to this kind of decision. You will get plain language and clear steps.
Practitioner
You make product decisions regularly and want a more consistent process.
Leader
You guide a team or a portfolio and need to align people and defend choices.
Executive
You set direction and funding and need a clear view of tradeoffs and risk.
Each tool below shows who it is best for.
The Toolkits
The Toolkits
Build, Buy, or Partner Decision Matrix
Build, Buy, or Partner Decision Matrix
Best for: Practitioner, Leader, Executive
Time needed: About 60 minutes
Formats: Fillable PDF and Google Sheet
Decide whether to build a capability yourself, buy it, or partner for it. Score the options against ten criteria, compare the real three year cost, and record your decision with its risks and tripwires.
Use it when: You are weighing a platform, a vendor, a new feature area, or an AI capability and the team is split.
You will walk away with: A scored comparison, a cost view, and a written decision you can share.
Organizational Impact Score
Organizational Impact Score
Best for: Leader, Executive
Time needed: About 60 minutes
Formats: Fillable PDF and Google Sheet
Rate initiatives against the KPIs your organization already tracks, adjust for how sure you are, and see which work moves the numbers that matter most.
Use it when: You are building a roadmap, defending budget, or choosing between competing projects.
You will walk away with:A ranked list, a clear next action for each initiative, and a record of why
Coming Soon (3 tools in development)
Coming Soon (3 tools in development)
These are next in line. Tell us which one you need most and we will build it first.
Feature Prioritization Scorecard
Rank features with criteria you can change, so your roadmap reflects your goals and not the loudest voice. Best for: Starter, Practitioner.Product Strategy One Pager
Put your strategy on a single page the whole team can read, from the problem you solve to how you will know it worked. Best for: Practitioner, Leader.AI Use Case Prioritization
Choose where AI is worth the effort first, by weighing value, data readiness, risk, and cost. Best for: Practitioner, Leader, Executive.
Want one of these sooner? Use Request a tool and we will move it up the list.
Missing something?
Tell us which tool would help your team We build the most requested ones first.
Download everything
Grab every tool in one ZIP once the library is ready.
Free to use and share for personal and internal business purposes. Please keep the Product Advisory branding. Not for resale. Our tools support decision making and are not legal, financial, or tax advice.
Google Sites
Report abuse