Toolkits & Learning

Free tools and a skill check for better product decisions.

What this is

Practical tools built from real product work

These templates are the same ones we use with clients. Each one is a fillable PDF with a matching Google Sheet/Excel, so you can work on screen, in a spreadsheet, or on your phone. Every tool includes a worked example and clear instructions, so you are never starting from a blank page.

Why it matters

Better decisions, easier to defend

Most product decisions are made fast, with opinions in the room and little written down. That works until someone asks why. A simple structure gets the real criteria on the table, shows where your team disagrees, and leaves a record you can stand behind later. These tools give you that structure in about an hour, not a week.

How to use it

Three steps to a decision you can defend

Pick a tool that fits your level or the problem in front of you.
Look at the example first. Spend five minutes with it before you fill in your own.
Fill it in with your team. Have two people score on their own, then compare. The gaps are where the real conversation is.

Find your starting point

Where are you today?

Pick one and the tools that fit you are highlighted. Showing tools for: Everyone. Click again to show all.

Build, Buy, or Partner Decision Matrix

PractitionerLeaderExecutive

Time needed: About 60 minutes
Formats: Fillable PDF, Google Sheet or Excel

Decide whether to build a capability yourself, buy it, or partner for it. Score the options against ten criteria, compare the real three-year cost, and record your decision with its risks and tripwires.

Use it when: You are weighing a platform, a vendor, a new feature area, or an AI capability and the team is split.

You walk away with: A scored comparison, a cost view, and a written decision you can share.

Download the PDF Get the Google Sheet Excel version See the worked example

Organizational Impact Score

LeaderExecutive

Time needed: About 60 minutes
Formats: Fillable PDF, Google Sheet or Excel

Rate initiatives against the KPIs your organization already tracks, adjust for how sure you are, and see which work moves the numbers that matter most.

Use it when: You are building a roadmap, defending budget, or choosing between competing projects.

You walk away with: A ranked list, a clear next action for each initiative, and a record of why.

Download the PDF Get the Google Sheet Excel version See the worked example

Coming soon

Next in line

These are next in line. Tell us which one you need most and we will build it first.

Planned

Feature Prioritization Scorecard

Rank features with criteria you can change, so your roadmap reflects your goals and not the loudest voice.

Best forStarterPractitioner

Vote for this

Planned

AI Use Case Prioritization

Choose where AI is worth the effort first, by weighing value, data readiness, risk, and cost.

Best forPractitionerLeaderExecutive

Vote for this

Want one of these sooner? Use Request a tool and we will move it up the list.

Request a tool

Help decide what we build next

Requests and votes happen on our Tool Roadmap. The most requested tools are built first.

Request a tool Vote on the roadmap

1Sign in for freeOne vote per person, so we ask you to sign in. It's the same free account as the skill assessment.
2Vote for up to 3 toolsBack the ones you'd use most. You can change your votes at any time.
3Suggest your ownNot on the list? Tell us what you'd use. We read every idea and add the good ones for others to vote on.
4Hear when it's readyTick "Email me when it's ready" on a tool and we'll let you know the day it launches.

Download everything

Grab every tool in one ZIP once the library is ready.

Download all (coming soon)

Have a tool you'd like built for your team?

We build custom tools and assessments for clients, too.

Talk to us

Free, with no strings

We built these because good tools shouldn't depend on a big budget. Use them, share them with your team, and adapt them to your work. If you want a second set of eyes on a decision, or help building a product practice, we're happy to talk.

Book a free 30-minute call

Free to use and share for personal and internal business purposes. Please keep the Product Advisory branding. Not for resale. Our tools support decision making and are not legal, financial, or tax advice. See the Terms of Use.

Learning

Build the product and AI skills that drive real outcomes

A free skill assessment across seven core product and AI competencies, matched instantly to a learning path built for where you are today.

Assess

Answer a few questions about your product and AI experience across seven skill areas.

Learn

Get a personalized path with courses matched to exactly where you are.

Practice

Work through real, practical lessons at your own pace. No fluff.

Reassess

Retake the assessment to see how far you've come, and what's next.

Skill check

How well-rounded is your product + AI practice?

Answer 14 quick questions covering core product management skills plus how you're using AI, both personally and across your organization. You'll get a skill breakdown and specific learning recommendations for the areas with the most room to grow.

Customer & Market Discovery
Product Strategy & Roadmapping
Prioritization & Trade-offs
Execution & Delivery
Stakeholder Communication & Influence
AI Fluency — Individual
AI Fluency — Organizational

Take the assessment About the product framework

ExperiencedExample result · 14 questions · about 10 minutes

Customer & Market Discovery72%

Product Strategy & Roadmapping58%

Prioritization & Trade-offs64%

Execution & Delivery81%

Stakeholder Communication & Influence90%

AI Fluency — Individual55%

AI Fluency — Organizational38%

Two ways to grow

For you, or for your whole team

For individuals

Individual learning. Know exactly where you stand, and exactly what to work on next.

Take a free assessment across 7 product and AI competencies
Get a personalized learning path matched to your experience level
Track your growth over time, and retake the assessment as you improve
Learn at your own pace with courses built around real product practice

Take the assessment Create account or log in

For teams & organizations

Enterprise learning. See where your whole team stands, not just one person.

Benchmark your product team's skills across the same 7 competencies
Identify shared gaps in AI readiness and product practice across your organization
Pair your results with a Product Advisory engagement to close gaps faster
Build a team that's aligned, capable, and ready for what's next

Talk to us about team assessments

Ready to see where you stand?

Take the free skill check in about ten minutes, or talk to us about benchmarking your whole team.

Take the assessment Team assessments